Saturday, October 8, 2011

Steve Jobs: Arab-American, Buddhist, Psychedelic Drug User, and Capitalist World-Changer



The culture wars kicked off by the 1960s are still with us. Indeed, much of the discourse of contemporary American conservatism can be boiled down to “damn liberal hippies ruined the country and they were wrong about x, y and z.” Fox Cable News and other conservative mouthpieces go to extraordinary lengths to badmouth the 1960s counterculture. They even blamed John Walker Lindh, the American member of the Taliban, on Bay Area culture. But note that Lindh from his teenaged years was interested in the dry legal aspects of Islam, and rejected Sufi spirituality. Children of liberal parents become fundamentalists all the time (in fact, Rupert Murdoch’s media are attempting actively to produce that outcome). Lindh wasn’t warped by hippie liberalism– he rebuffed it, and might as well have rebuffed it for evangelicalism.

Steve Jobs, who died yesterday, combined in himself all the contradictions of the Sixties and of Bay Area experiments in consciousness. It seems to me entirely possible that the young Jobs would have joined the OccupyWallStreet.org protests.

He is a one-man response to the charge that the counterculture produced no lasting positive change. Jobs’s technological vision, rooted in a concern for how people use technology or could use it more intuitively, profoundly altered our world. He used to say that those who had never had anything to do with the counterculture had difficulty understanding his way of thinking.

Jobs was the biological son of Joanne Simpson and Abdulfattah Jandali (a Syrian Muslim then graduate student in political science from Homs, which is now in revolt against the Baathist regime).

That is, like Barack Obama, Jobs was the son of a Muslim.

Simpson, young and unmarried, gave Jobs up for adoption, but she and Jandali later wed and gave Jobs a sister. He never appears to have met his father a political scientist who later went into the casino business, but he did get to know his half- biological sister Mona. That is, Jobs’s childhood was wrought up with a) Muslim immigration to the United States and b) the sexual revolution, both phenomena of the 1950s that accelerated in subsequent decades. Of course, these two parts of his heritage had only an indirect impact on him.

His adoptive parents were Paul Jobs and Clara Hagopian Jobs (his adoptive mother would therefore be of Armenian heritage.)

Jobs dropped out of college, gathered Coca-Cola bottles to turn them in for money, got free meals from the Krishna Consciousness Society (“Hare Krishnas”), and later made a trip to India, where he converted to Buddhism.

I’d be interested to know how that happened. There is very little Buddhism in India. Tibetan Buddhists have centers in places like Varanasi (Banares) in North India, because these monks are political or cultural exiles from Communist China. The Dalits or ‘untouchables’ of western Indian have had a conversion movement to Buddhism. Jobs is said to have gone with a college buddy to see a Hindu guru devoted to the monkey-god, Hanuman. I really wonder whether the Buddhism was not encountered in the US rather than in India, though the trip to India may have influenced his decision.

In the same period, he was doing psychedelic drugs like LSD, which he later said were very important to his creative vision.

So the whole world made Jobs, and he remade the world. Homs in Syria is the city of his biological paternal forebears. It produced scientists and historians. Hilal al-Himsi, who died in the 9th century, translated from Greek into Arabic the first four books of Apollonius’s work on the geometry of cones.

Indic spiritual traditions were important to Jobs, especially Buddhism. The quest for states of altered consciousness, which characterized some in my generation, was central to his creative vision.

The DOS operating system was something that only an engineer could love, a set of odd commands entered on a blinking line against a black backdrop. Jobs preferred icons, and changed computing forever. He, at least, was convinced that without the liberal social and spiritual experimentation of his youth, his creative vision would not have been the same.


Buddhist Mandala




iPhone 4

The conservative backlash of the past 30 years has put hundreds of thousands of people behind bars for drug use (though not for alcohol use, the licit dangerous drug), and Rick Perry’s insistence that the US is a Christian nation is an attempt to erase the Steve Jobses from American history. Herman Cain’s Islamophobia is an attempt to exclude people like Jobs’s biological father from American legitimacy. But you can’t take a Muslim Arab immigrant, a Hindu guru, Buddhist monks, and some little pills out of this great American success story without making nonsense of it. Multiculturalism and cultural and religious experimentation, not fundamentalism and racism, are what make America great. Jobs showed that they are not incompatible with that other American icon, business success. Contemporary conservatism has given us over-paid and under-regulated financiers who add no real value to anything, unlike Jobs. If the Perrys ever do succeed in remaking the US in their own image, it will be a much reduced, crippled America that can no longer lead the world in creative innovation.

Friday, August 19, 2011

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Tuesday, August 2, 2011

Build a Killer Online Portfolio in 9 Easy Steps


Every freelancer should have an online portfolio. You’ve got one, right? If not, skip to the last paragraph of this post. It’s written for you.

If you do have one, you can breathe a sigh of relief. You’re halfway there.

Building your portfolio is easy. The hard part is making it good. A killer portfolio does more than just showcase your work. It transforms visitors into clients. Best of all, it’s an automatic work generator.

In this post, I want to show you how to take your online portfolio to the next level.

1. ASK THE QUESTION

Online portfolios tend to come in one of three shapes: a blog, a website, or a dedicated solution (something that’s just a portfolio, without any of the extra stuff).

The question I’d like you to have in mind as you read this is: how well does my site answer the questions potential clients are likely to have?

2. FOCUS ON SIMPLICITY

Your portfolio exists to impress and persuade potential clients. If you have a blog or website, though, you might (wisely) be trying to draw traffic from other sources. Maybe you’re sharing your knowledge, or providing value in other ways.

This has one potential drawback, though: you’re catering to so many people that the clear message you want to send potential clients might be getting lost in the noise.

If you’re looking for work, don’t be afraid to say it simply and boldly. Stick a ‘Hire Me’ button, link or section on your site.

If you’re looking for work, don’t be afraid to say it simply and boldly. Stick a ‘Hire Me’ button, link or section on your site.

Simplicity is the key to good web design. Potential clients will have one key question:where do I go if I’m thinking about hiring this person?

Give them the answer, as simply as you can.

3. OPTIMIZE YOUR ‘ABOUT’ PAGE

The importance of a good ‘About’ page can’t be overestimated. It’s the place potential clients will visit when they want answers to some essential questions:

  • Who is this person?
  • What qualifications and experience do they have?
  • Do they seem trustworthy and reliable?
  • Are they looking for work?
  • Can I see some examples of previous work?

You can answer the trustworthy and reliable question in two ways. You can include testimonials from previous clients, or you can emphasize the ways in which you’re a decent, normal person: you have a family, hobbies and so on.

For the last question, I think it’s important to link to a page containing examples of your previous work and nothing else: the portfolio in its most traditional form. It will allow potential clients to get to know what you’re capable of without any distractions.

4. PROVIDE A CLEAR MEANS OF CONTACT

It can’t hurt to put contact information at the bottom of your ‘About’ page, but this isn’t the only place you should make it available.

Website usability is conversational. If a potential client wanted to get in contact with you, would they ask you to tell them about yourself? Probably not. It doesn’t really make sense. They would instead ask: how can I get in contact with you? A prominent ‘Contact’ page is a clear and simple answer to that question.

5. CREATE A DEDICATED ‘HIRE ME’ PAGE

If your portfolio is a traditional showcase of your work, your ‘About’ page will suffice. If your blog or website is aimed at a broader audience, however, you’ll probably want to use your ‘About’ page to explain what your site does and what it has to offer.

That’s when a ‘Hire Me’ page becomes important (though you’d probably call it ‘Hire Jonathan’, or whatever your name is). It should include all the information listed in the ‘About’ page section above.

Link to your hire page in a prominent way from your site’s front page. If you want to get hired, be bold about it.

6. SHOW OFF ONLY THE SKILL YOU’RE SELLING

This might sound too common-sensical to be worth mentioning, but it’s a mistake I see made in a lot of online portfolios.

The freelancer showcases a wide range of great work. You head to their ‘About’ page, only to discover that they’re only looking for work in one of the areas covered. They’re presenting their portfolio as a vanity folder rather than a useful resource for potential clients.

If you only want web design work at the moment, for example, don’t showcase your photography. The items in your portfolio should always demonstrate your skill in the area you’d like to be hired in.

7. TELL STORIES POTENTIAL CLIENTS WANT TO HEAR

People who hire web designers, for example, are rarely designers themselves. They’re unlikely to appreciate your work for its creative value alone.

It’s very likely that you know more about the area you freelance in than your potential clients do. People who hire web designers, for example, are rarely designers themselves. They’re unlikely to appreciate your work for its creative value alone.

For that reason, you need to tell stories about your work. Not lies, of course — real, genuine stories. Stories about results. What did it do for your client? How did they benefit from your work?

Don’t showcase the items you’re most proud of. Showcase items that yielded the best results for your clients. Did website traffic spike 30% after that redesign you did? Did the last article you wrote for a client make the front page of Digg?

Potential clients are more interested in the story than the work itself. Always remember that your work is a means to an end: more traffic, more profits, more sales. By focusing on the end result, you’re focusing on what potential clients really want.

8. BUILD TRAFFIC TO TURN VISITORS INTO CLIENTS

You can source-out potential clients and point them to your portfolio, or you can create a portfolio people will find without your help. Some of those people will be potential clients. Get enough traffic, make a good impression, and your portfolio could become an automatic work generator.

More quality traffic generally means more work. However, it takes a lot of effort to build a popular website. Not necessarily a lot of effort in one go, but a sustained effort over time. For most successful bloggers and webmasters, that sustained effort feels more like a rewarding hobby than a chore.

As a freelancer, there are a number of ways you can add value to your site:

  • Share your knowledge with other freelancers.
  • Mentor wannabe freelancers.
  • Showcase your own work and work you like.
  • Create useful tools.
  • Share personal stories.

That’s just five options. I don’t doubt there are a hundred more. There are no right or wrong answers, so stick with something you love doing. That way, your enjoyment will still be there, even when the traffic isn’t.

9. ADD A LITTLE DOSE OF SEO

If you don’t want to work at creating content and generating inbound links, I’d suggest using this simple tip to optimize your site for search engines. Some of you reading this will be familiar with SEO, but for those who aren’t, it essentially refers to the things you do to place your site higher in the search results for certain keywords.

If you can pull this off, you’ll get an automatic stream of search traffic without doing too much work.

If you’re a web designer working out of the Bay Area, for example, potential clients will probably be searching Google for ‘Bay Area web designer’. Incorporate this word string into your site as much as is possible (and natural). Put it in your site’s title bar, work it into your ‘About’ page, and so on.

Just remember that you need to keep it subtle. Unless there’s plenty of competition for your keyword string, a few mentions should be enough.

The traffic you’ll get from this practice is made up of people looking to hire someone just like you. It’s easy to do, and very much worth doing.

* Those without a portfolio, this is the paragraph for you. You can create a dedicated portfolio in a few minutes at Carbonmade.

Done? Great. You might want to expand on it after reading this post, which you should do, now you’ve got an online portfolio and all…